Marketing Tips To Increase The Reach Of Adoption Day



Recap Of Last Years Success

  • Last year Adoption Day was mentioned on Twitter 23 times
  • Most references were on April 18, 2018

Goals For This Year

  • Increase The Reach Of Adoption Day
  • Get More People Talking About And Engaging With Adoption Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 23 mentions of Adoption Day, we can estimate the number of people who would have seen posts on social media mentioning Adoption Day.
Last year this would have been about 96 (See calculation to the right).

The table below shows the potential reach of Adoption Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 191
X 3 287
X 4 383

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

95.68 = (23 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Adoption Day






You've Unlocked The WhatNationalDayIsIt Badge For Adoption Day!

As National Adoption was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Adoption Day

It's Adoption Day
On April 18th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/adoption" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Adoption Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/adoption" target="_blank">Adoption Daylt;/a> <br> On  April 18th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media