Marketing Tips To Increase The Reach Of Aids Day



Recap Of Last Years Success

  • Last year Aids Day was mentioned on Twitter 95 times
  • Most references were on Dec. 1, 2019

Goals For This Year

  • Increase The Reach Of Aids Day
  • Get More People Talking About And Engaging With Aids Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 95 mentions of Aids Day, we can estimate the number of people who would have seen posts on social media mentioning Aids Day.
Last year this would have been about 395 (See calculation to the right).

The table below shows the potential reach of Aids Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 790
X 3 1186
X 4 1581

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

395.2 = (95 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Aids Day






You've Unlocked The WhatNationalDayIsIt Badge For Aids Day!

As National Aids was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Aids Day

It's Aids Day
On December 1st

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/aids" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Aids Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/aids" target="_blank">Aids Daylt;/a> <br> On  December 1st  </p>
  </div>



Writing Engaging And Shareable Content For Social Media