Marketing Tips To Increase The Reach Of Aviation Day



Recap Of Last Years Success

  • Last year Aviation Day was mentioned on Twitter 2880 times
  • Most references were on Aug. 19, 2018

Goals For This Year

  • Increase The Reach Of Aviation Day
  • Get More People Talking About And Engaging With Aviation Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 2880 mentions of Aviation Day, we can estimate the number of people who would have seen posts on social media mentioning Aviation Day.
Last year this would have been about 11981 (See calculation to the right).

The table below shows the potential reach of Aviation Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 23962
X 3 35942
X 4 47923

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

11980.8 = (2880 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Aviation Day






You've Unlocked The WhatNationalDayIsIt Badge For Aviation Day!

As National Aviation was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Aviation Day

It's Aviation Day
On August 19th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/aviation" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Aviation Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/aviation" target="_blank">Aviation Daylt;/a> <br> On  August 19th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media