Marketing Tips To Increase The Reach Of Baking Day



Recap Of Last Years Success

  • Last year Baking Day was mentioned on Twitter 4 times
  • Most references were on May 17, 2019

Goals For This Year

  • Increase The Reach Of Baking Day
  • Get More People Talking About And Engaging With Baking Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 4 mentions of Baking Day, we can estimate the number of people who would have seen posts on social media mentioning Baking Day.
Last year this would have been about 17 (See calculation to the right).

The table below shows the potential reach of Baking Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 33
X 3 50
X 4 67

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

16.64 = (4 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Baking Day






You've Unlocked The WhatNationalDayIsIt Badge For Baking Day!

As National Baking was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Baking Day

It's Baking Day
On May 17th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/baking" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Baking Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/baking" target="_blank">Baking Daylt;/a> <br> On  May 17th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media