Marketing Tips To Increase The Reach Of Bike To School Day



Recap Of Last Years Success

  • Last year Bike To School Day was mentioned on Twitter 506 times
  • Most references were on May 9, 2018

Goals For This Year

  • Increase The Reach Of Bike To School Day
  • Get More People Talking About And Engaging With Bike To School Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 506 mentions of Bike To School Day, we can estimate the number of people who would have seen posts on social media mentioning Bike To School Day.
Last year this would have been about 2105 (See calculation to the right).

The table below shows the potential reach of Bike To School Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 4210
X 3 6315
X 4 8420

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

2104.96 = (506 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Bike To School Day






You've Unlocked The WhatNationalDayIsIt Badge For Bike To School Day!

As National Bike To School was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Bike To School Day

It's Bike To School Day
On May 9th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/bike-to-school" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Bike To School Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/bike-to-school" target="_blank">Bike To School Daylt;/a> <br> On  May 9th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media