Marketing Tips To Increase The Reach Of Bike To Work Day



Recap Of Last Years Success

  • Last year Bike To Work Day was mentioned on Twitter 1016 times
  • Most references were on May 18, 2018

Goals For This Year

  • Increase The Reach Of Bike To Work Day
  • Get More People Talking About And Engaging With Bike To Work Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 1016 mentions of Bike To Work Day, we can estimate the number of people who would have seen posts on social media mentioning Bike To Work Day.
Last year this would have been about 4227 (See calculation to the right).

The table below shows the potential reach of Bike To Work Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 8453
X 3 12680
X 4 16906

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

4226.56 = (1016 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Bike To Work Day






You've Unlocked The WhatNationalDayIsIt Badge For Bike To Work Day!

As National Bike To Work was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Bike To Work Day

It's Bike To Work Day
On May 18th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/bike-to-work" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Bike To Work Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/bike-to-work" target="_blank">Bike To Work Daylt;/a> <br> On  May 18th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media