Marketing Tips To Increase The Reach Of Bike To Work Day

Suggested Actions Coming Up To Bike To Work Day

• Week before

  Pre flight checklist

  Key Tasks For This Week:

  • Identifing key influencers who were talking about Bike To Work Day last year.
  • Start working on creating a set of posts and a timeline to send out across social media, we recommend; Facebook, Twitter, Instagram and Google+ as key platforms to write targetted content for. See our 'Writing Great Content For Social Media' tips below.
  • Press releases ready, for local press and relevant blogs?

• Day Before

  Ready for the big launch?

  Our algorithms are constantly tracking what days people are referencing for tomorrow. Keep checking our 'National Days Tomorrow' page, which is refreshed every hour, hopefully you'll be able to get on here at some point throughout the day.

• Night Before

  Things are kicking off

  National Bike To Work Day may have already started in some countries.

  We use the Coordinated Universal Time (UTC) and so typically we'll see people in Europe talking about Bike To Work a few hours before the US starts to wake up. Don't forget about these people too as the first few tweets sent are key for visibility and the liklihood that a day will be shared widely.

  Identify the key influencers and engage in the conversation :D

• Day Of

  All hands on deck

  Is Bike To Work Day being mentioned on our 'National Days Today' page yet?

  It's one of the most visited pages on our site and being the top day mentioned here can really increase the numbers of people talking about, engaging with National Bike To Work Day and boosting traffic to your site.

  If it's not being mentioned yet, try re-engaging with your followers with a fresh round of tweets and getting more people involved in the conversation and check again in an hour.

  If you get on our 'National Days Today' page - hurrah, awesome job!
  Let people know of your success by linking to it on your homepage or social media.

  We have a special page for National Bike To Work Day, check in regularly to see if it's been updated. If you'd like to share the success of achieving a dedicated page on our site, feel free to share this link to Bike To Work Day on your own site.

• Day after

  ..but wait! It's not over

  Many people will still be seeing references to Bike To Work Day as their social media feeds will still likely have references to it within visibility.

  Our 'National Days Yesterday' page will let you share with people what went on, on your national day :)

You've Unlocked The WhatNationalDayIsIt Badge For Bike To Work Day!

As National Bike To Work was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

It's Bike To Work Day
On

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/bike-to-work" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Bike To Work Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/bike-to-work" target="_blank">Bike To Work Daylt;/a> <br> On </p>
  </div>

Writing Engaging And Shareable Content For Social Media

Twitter
• Using Twitter's image functionality can get a 3X higher engagement rate.
• Mix tweets with relevant images and tweets with clear calls to action for your followers, to share and celebrate National Bike To Work Day with their friends
• Connect with us @WhatNDII we'll try to retweet you promptly :)
Facebook
• Aim to use Facebook slightly differently than Twitter. We find focussing less on short snappy tidbits and more on engaging content works well.
• If you have or can create video content, try to include some amongst your posts.
• Focus on getting people to share the content you are producing, how can you word things to make them most appealing for people to share with their friends.
• People are most active on Facebook at certain times of the day, you may find people sharing things in the evening, or on people's lunch breaks in the middle of the day works very well. Experiment, see how engaged people are the day before, by checking out our 'National Days Tomorrow' page.
• Check us out on facebook at: facebook.com/whatNDII