Marketing Tips To Increase The Reach Of Birds Day



Recap Of Last Years Success

  • Last year Birds Day was mentioned on Twitter 66 times
  • Most references were on Jan. 5, 2018

Goals For This Year

  • Increase The Reach Of Birds Day
  • Get More People Talking About And Engaging With Birds Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 66 mentions of Birds Day, we can estimate the number of people who would have seen posts on social media mentioning Birds Day.
Last year this would have been about 275 (See calculation to the right).

The table below shows the potential reach of Birds Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 549
X 3 824
X 4 1098

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

274.56 = (66 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Birds Day






You've Unlocked The WhatNationalDayIsIt Badge For Birds Day!

As National Birds was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Birds Day

It's Birds Day
On January 5th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/birds" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Birds Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/birds" target="_blank">Birds Daylt;/a> <br> On  January 5th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media