Marketing Tips To Increase The Reach Of Black Cat Day



Recap Of Last Years Success

  • Last year Black Cat Day was mentioned on Twitter 219 times
  • Most references were on Aug. 17, 2018

Goals For This Year

  • Increase The Reach Of Black Cat Day
  • Get More People Talking About And Engaging With Black Cat Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 219 mentions of Black Cat Day, we can estimate the number of people who would have seen posts on social media mentioning Black Cat Day.
Last year this would have been about 911 (See calculation to the right).

The table below shows the potential reach of Black Cat Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 1822
X 3 2733
X 4 3644

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

911.04 = (219 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Black Cat Day






You've Unlocked The WhatNationalDayIsIt Badge For Black Cat Day!

As National Black Cat was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Black Cat Day

It's Black Cat Day
On August 17th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/black-cat" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Black Cat Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/black-cat" target="_blank">Black Cat Daylt;/a> <br> On  August 17th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media