Marketing Tips To Increase The Reach Of Black Dog Day



Recap Of Last Years Success

  • Last year Black Dog Day was mentioned on Twitter 1890 times
  • Most references were on Oct. 1, 2018

Goals For This Year

  • Increase The Reach Of Black Dog Day
  • Get More People Talking About And Engaging With Black Dog Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 1890 mentions of Black Dog Day, we can estimate the number of people who would have seen posts on social media mentioning Black Dog Day.
Last year this would have been about 7862 (See calculation to the right).

The table below shows the potential reach of Black Dog Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 15725
X 3 23587
X 4 31450

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

7862.4 = (1890 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Black Dog Day






You've Unlocked The WhatNationalDayIsIt Badge For Black Dog Day!

As National Black Dog was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Black Dog Day

It's Black Dog Day
On October 1st

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/black-dog" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Black Dog Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/black-dog" target="_blank">Black Dog Daylt;/a> <br> On  October 1st  </p>
  </div>



Writing Engaging And Shareable Content For Social Media