Marketing Tips To Increase The Reach Of Bookshop Day



Recap Of Last Years Success

  • Last year Bookshop Day was mentioned on Twitter 4 times
  • Most references were on Oct. 2, 2018

Goals For This Year

  • Increase The Reach Of Bookshop Day
  • Get More People Talking About And Engaging With Bookshop Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 4 mentions of Bookshop Day, we can estimate the number of people who would have seen posts on social media mentioning Bookshop Day.
Last year this would have been about 17 (See calculation to the right).

The table below shows the potential reach of Bookshop Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 33
X 3 50
X 4 67

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

16.64 = (4 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Bookshop Day






You've Unlocked The WhatNationalDayIsIt Badge For Bookshop Day!

As National Bookshop was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Bookshop Day

It's Bookshop Day
On October 2nd

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/bookshop" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Bookshop Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/bookshop" target="_blank">Bookshop Daylt;/a> <br> On  October 2nd  </p>
  </div>



Writing Engaging And Shareable Content For Social Media