Marketing Tips To Increase The Reach Of Bookstore Day



Recap Of Last Years Success

  • Last year Bookstore Day was mentioned on Twitter 6 times
  • Most references were on Oct. 4, 2019

Goals For This Year

  • Increase The Reach Of Bookstore Day
  • Get More People Talking About And Engaging With Bookstore Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 6 mentions of Bookstore Day, we can estimate the number of people who would have seen posts on social media mentioning Bookstore Day.
Last year this would have been about 25 (See calculation to the right).

The table below shows the potential reach of Bookstore Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 50
X 3 75
X 4 100

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

24.96 = (6 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Bookstore Day






You've Unlocked The WhatNationalDayIsIt Badge For Bookstore Day!

As National Bookstore was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Bookstore Day

It's Bookstore Day
On October 4th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/bookstore" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Bookstore Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/bookstore" target="_blank">Bookstore Daylt;/a> <br> On  October 4th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media