Marketing Tips To Increase The Reach Of Boss Day

Recap Of Last Years Success

  • Last year Boss Day was mentioned on Twitter 3759 times
  • Most references were on Oct. 16, 2019

Goals For This Year

  • Increase The Reach Of Boss Day
  • Get More People Talking About And Engaging With Boss Day
  • Get More People Onto Your Site, Blog, or Page

Potential Impressions

Using last year's 3759 mentions of Boss Day, we can estimate the number of people who would have seen posts on social media mentioning Boss Day.
Last year this would have been about 15637 (See calculation to the right).

The table below shows the potential reach of Boss Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 31275
X 3 46912
X 4 62550

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

15637.44 = (3759 * 0.02) * 208

2% of followers on average see a tweet
208 average followers per account

Suggested Actions Coming Up To Boss Day

You've Unlocked The WhatNationalDayIsIt Badge For Boss Day!

As National Boss was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Boss Day

It's Boss Day
On October 16th

  <link href="" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="" target="_blank"> <img   src="" alt="National Boss Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="" target="_blank">Boss Daylt;/a> <br> On  October 16th  </p>

Writing Engaging And Shareable Content For Social Media