Marketing Tips To Increase The Reach Of Bourbon Day



Recap Of Last Years Success

  • Last year Bourbon Day was mentioned on Twitter 3824 times
  • Most references were on June 14, 2018

Goals For This Year

  • Increase The Reach Of Bourbon Day
  • Get More People Talking About And Engaging With Bourbon Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 3824 mentions of Bourbon Day, we can estimate the number of people who would have seen posts on social media mentioning Bourbon Day.
Last year this would have been about 15908 (See calculation to the right).

The table below shows the potential reach of Bourbon Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 31816
X 3 47724
X 4 63631

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

15907.84 = (3824 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Bourbon Day






You've Unlocked The WhatNationalDayIsIt Badge For Bourbon Day!

As National Bourbon was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Bourbon Day

It's Bourbon Day
On June 14th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/bourbon" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Bourbon Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/bourbon" target="_blank">Bourbon Daylt;/a> <br> On  June 14th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media