Marketing Tips To Increase The Reach Of Canada Day



Recap Of Last Years Success

  • Last year Canada Day was mentioned on Twitter 45 times
  • Most references were on July 1, 2018

Goals For This Year

  • Increase The Reach Of Canada Day
  • Get More People Talking About And Engaging With Canada Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 45 mentions of Canada Day, we can estimate the number of people who would have seen posts on social media mentioning Canada Day.
Last year this would have been about 187 (See calculation to the right).

The table below shows the potential reach of Canada Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 374
X 3 562
X 4 749

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

187.2 = (45 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Canada Day






You've Unlocked The WhatNationalDayIsIt Badge For Canada Day!

As National Canada was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Canada Day

It's Canada Day
On July 1st

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/canada" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Canada Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/canada" target="_blank">Canada Daylt;/a> <br> On  July 1st  </p>
  </div>



Writing Engaging And Shareable Content For Social Media