Marketing Tips To Increase The Reach Of Chili Day



Recap Of Last Years Success

  • Last year Chili Day was mentioned on Twitter 1154 times
  • Most references were on Feb. 22, 2018

Goals For This Year

  • Increase The Reach Of Chili Day
  • Get More People Talking About And Engaging With Chili Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 1154 mentions of Chili Day, we can estimate the number of people who would have seen posts on social media mentioning Chili Day.
Last year this would have been about 4801 (See calculation to the right).

The table below shows the potential reach of Chili Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 9601
X 3 14402
X 4 19203

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

4800.64 = (1154 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Chili Day






You've Unlocked The WhatNationalDayIsIt Badge For Chili Day!

As National Chili was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Chili Day

It's Chili Day
On February 22nd

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/chili" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Chili Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/chili" target="_blank">Chili Daylt;/a> <br> On  February 22nd  </p>
  </div>



Writing Engaging And Shareable Content For Social Media