Marketing Tips To Increase The Reach Of Cupcake Day



Recap Of Last Years Success

  • Last year Cupcake Day was mentioned on Twitter 838 times
  • Most references were on June 9, 2018

Goals For This Year

  • Increase The Reach Of Cupcake Day
  • Get More People Talking About And Engaging With Cupcake Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 838 mentions of Cupcake Day, we can estimate the number of people who would have seen posts on social media mentioning Cupcake Day.
Last year this would have been about 3486 (See calculation to the right).

The table below shows the potential reach of Cupcake Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 6972
X 3 10458
X 4 13944

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

3486.08 = (838 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Cupcake Day






You've Unlocked The WhatNationalDayIsIt Badge For Cupcake Day!

As National Cupcake was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Cupcake Day

It's Cupcake Day
On June 9th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/cupcake" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Cupcake Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/cupcake" target="_blank">Cupcake Daylt;/a> <br> On  June 9th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media