Marketing Tips To Increase The Reach Of Defence Day

Recap Of Last Years Success

  • Last year Defence Day was mentioned on Twitter 326 times
  • Most references were on Sept. 6, 2019

Goals For This Year

  • Increase The Reach Of Defence Day
  • Get More People Talking About And Engaging With Defence Day
  • Get More People Onto Your Site, Blog, or Page

Potential Impressions

Using last year's 326 mentions of Defence Day, we can estimate the number of people who would have seen posts on social media mentioning Defence Day.
Last year this would have been about 1356 (See calculation to the right).

The table below shows the potential reach of Defence Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 2712
X 3 4068
X 4 5425

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

1356.16 = (326 * 0.02) * 208

2% of followers on average see a tweet
208 average followers per account

Suggested Actions Coming Up To Defence Day

You've Unlocked The WhatNationalDayIsIt Badge For Defence Day!

As National Defence was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Defence Day

It's Defence Day
On September 6th

  <link href="" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="" target="_blank"> <img   src="" alt="National Defence Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="" target="_blank">Defence Daylt;/a> <br> On  September 6th  </p>

Writing Engaging And Shareable Content For Social Media