Marketing Tips To Increase The Reach Of Defense Transportation Day



Recap Of Last Years Success

  • Last year Defense Transportation Day was mentioned on Twitter 4 times
  • Most references were on May 18, 2018

Goals For This Year

  • Increase The Reach Of Defense Transportation Day
  • Get More People Talking About And Engaging With Defense Transportation Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 4 mentions of Defense Transportation Day, we can estimate the number of people who would have seen posts on social media mentioning Defense Transportation Day.
Last year this would have been about 17 (See calculation to the right).

The table below shows the potential reach of Defense Transportation Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 33
X 3 50
X 4 67

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

16.64 = (4 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Defense Transportation Day






You've Unlocked The WhatNationalDayIsIt Badge For Defense Transportation Day!

As National Defense Transportation was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Defense Transportation Day

It's Defense Transportation Day
On May 18th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/defense-transportation" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Defense Transportation Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/defense-transportation" target="_blank">Defense Transportation Daylt;/a> <br> On  May 18th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media