Marketing Tips To Increase The Reach Of Disability Day



Recap Of Last Years Success

  • Last year Disability Day was mentioned on Twitter 9 times
  • Most references were on Feb. 28, 2018

Goals For This Year

  • Increase The Reach Of Disability Day
  • Get More People Talking About And Engaging With Disability Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 9 mentions of Disability Day, we can estimate the number of people who would have seen posts on social media mentioning Disability Day.
Last year this would have been about 37 (See calculation to the right).

The table below shows the potential reach of Disability Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 75
X 3 112
X 4 150

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

37.44 = (9 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Disability Day






You've Unlocked The WhatNationalDayIsIt Badge For Disability Day!

As National Disability was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Disability Day

It's Disability Day
On February 28th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/disability" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Disability Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/disability" target="_blank">Disability Daylt;/a> <br> On  February 28th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media