Marketing Tips To Increase The Reach Of Drug Test Day



Recap Of Last Years Success

  • Last year Drug Test Day was mentioned on Twitter 148 times
  • Most references were on April 21, 2020

Goals For This Year

  • Increase The Reach Of Drug Test Day
  • Get More People Talking About And Engaging With Drug Test Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 148 mentions of Drug Test Day, we can estimate the number of people who would have seen posts on social media mentioning Drug Test Day.
Last year this would have been about 616 (See calculation to the right).

The table below shows the potential reach of Drug Test Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 1231
X 3 1847
X 4 2463

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

615.68 = (148 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Drug Test Day






You've Unlocked The WhatNationalDayIsIt Badge For Drug Test Day!

As National Drug Test was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Drug Test Day

It's Drug Test Day
On April 21st

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/drug-test" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Drug Test Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/drug-test" target="_blank">Drug Test Daylt;/a> <br> On  April 21st  </p>
  </div>



Writing Engaging And Shareable Content For Social Media