Marketing Tips To Increase The Reach Of Drug Testing Day



Recap Of Last Years Success

  • Last year Drug Testing Day was mentioned on Twitter 4 times
  • Most references were on April 20, 2019

Goals For This Year

  • Increase The Reach Of Drug Testing Day
  • Get More People Talking About And Engaging With Drug Testing Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 4 mentions of Drug Testing Day, we can estimate the number of people who would have seen posts on social media mentioning Drug Testing Day.
Last year this would have been about 17 (See calculation to the right).

The table below shows the potential reach of Drug Testing Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 33
X 3 50
X 4 67

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

16.64 = (4 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Drug Testing Day






You've Unlocked The WhatNationalDayIsIt Badge For Drug Testing Day!

As National Drug Testing was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Drug Testing Day

It's Drug Testing Day
On April 20th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/drug-testing" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Drug Testing Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/drug-testing" target="_blank">Drug Testing Daylt;/a> <br> On  April 20th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media