Marketing Tips To Increase The Reach Of Edge Day

Recap Of Last Years Success

  • Last year Edge Day was mentioned on Twitter 110 times
  • Most references were on Oct. 17, 2019

Goals For This Year

  • Increase The Reach Of Edge Day
  • Get More People Talking About And Engaging With Edge Day
  • Get More People Onto Your Site, Blog, or Page

Potential Impressions

Using last year's 110 mentions of Edge Day, we can estimate the number of people who would have seen posts on social media mentioning Edge Day.
Last year this would have been about 458 (See calculation to the right).

The table below shows the potential reach of Edge Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 915
X 3 1373
X 4 1830

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

457.6 = (110 * 0.02) * 208

2% of followers on average see a tweet
208 average followers per account

Suggested Actions Coming Up To Edge Day

You've Unlocked The WhatNationalDayIsIt Badge For Edge Day!

As National Edge was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Edge Day

It's Edge Day
On October 17th

  <link href="" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="" target="_blank"> <img   src="" alt="National Edge Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="" target="_blank">Edge Daylt;/a> <br> On  October 17th  </p>

Writing Engaging And Shareable Content For Social Media