Marketing Tips To Increase The Reach Of Election Day



Recap Of Last Years Success

  • Last year Election Day was mentioned on Twitter 22 times
  • Most references were on Aug. 7, 2018

Goals For This Year

  • Increase The Reach Of Election Day
  • Get More People Talking About And Engaging With Election Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 22 mentions of Election Day, we can estimate the number of people who would have seen posts on social media mentioning Election Day.
Last year this would have been about 92 (See calculation to the right).

The table below shows the potential reach of Election Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 183
X 3 275
X 4 366

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

91.52 = (22 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Election Day






You've Unlocked The WhatNationalDayIsIt Badge For Election Day!

As National Election was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Election Day

It's Election Day
On August 7th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/election" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Election Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/election" target="_blank">Election Daylt;/a> <br> On  August 7th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media