Marketing Tips To Increase The Reach Of Free Pancake Day



Recap Of Last Years Success

  • Last year Free Pancake Day was mentioned on Twitter 36 times
  • Most references were on Feb. 27, 2018

Goals For This Year

  • Increase The Reach Of Free Pancake Day
  • Get More People Talking About And Engaging With Free Pancake Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 36 mentions of Free Pancake Day, we can estimate the number of people who would have seen posts on social media mentioning Free Pancake Day.
Last year this would have been about 150 (See calculation to the right).

The table below shows the potential reach of Free Pancake Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 300
X 3 449
X 4 599

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

149.76 = (36 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Free Pancake Day






You've Unlocked The WhatNationalDayIsIt Badge For Free Pancake Day!

As National Free Pancake was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Free Pancake Day

It's Free Pancake Day
On February 27th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/free-pancake" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Free Pancake Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/free-pancake" target="_blank">Free Pancake Daylt;/a> <br> On  February 27th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media