Marketing Tips To Increase The Reach Of Friendship Day



Recap Of Last Years Success

  • Last year Friendship Day was mentioned on Twitter 3073 times
  • Most references were on Aug. 5, 2018

Goals For This Year

  • Increase The Reach Of Friendship Day
  • Get More People Talking About And Engaging With Friendship Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 3073 mentions of Friendship Day, we can estimate the number of people who would have seen posts on social media mentioning Friendship Day.
Last year this would have been about 12784 (See calculation to the right).

The table below shows the potential reach of Friendship Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 25567
X 3 38351
X 4 51135

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

12783.68 = (3073 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Friendship Day






You've Unlocked The WhatNationalDayIsIt Badge For Friendship Day!

As National Friendship was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Friendship Day

It's Friendship Day
On August 5th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/friendship" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Friendship Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/friendship" target="_blank">Friendship Daylt;/a> <br> On  August 5th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media