Marketing Tips To Increase The Reach Of Gallery Day



Recap Of Last Years Success

  • Last year Gallery Day was mentioned on Twitter 4 times
  • Most references were on Oct. 2, 2019

Goals For This Year

  • Increase The Reach Of Gallery Day
  • Get More People Talking About And Engaging With Gallery Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 4 mentions of Gallery Day, we can estimate the number of people who would have seen posts on social media mentioning Gallery Day.
Last year this would have been about 17 (See calculation to the right).

The table below shows the potential reach of Gallery Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 33
X 3 50
X 4 67

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

16.64 = (4 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Gallery Day






You've Unlocked The WhatNationalDayIsIt Badge For Gallery Day!

As National Gallery was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Gallery Day

It's Gallery Day
On October 2nd

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/gallery" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Gallery Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/gallery" target="_blank">Gallery Daylt;/a> <br> On  October 2nd  </p>
  </div>



Writing Engaging And Shareable Content For Social Media