Marketing Tips To Increase The Reach Of Ginger Day



Recap Of Last Years Success

  • Last year Ginger Day was mentioned on Twitter 98 times
  • Most references were on Aug. 30, 2018

Goals For This Year

  • Increase The Reach Of Ginger Day
  • Get More People Talking About And Engaging With Ginger Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 98 mentions of Ginger Day, we can estimate the number of people who would have seen posts on social media mentioning Ginger Day.
Last year this would have been about 408 (See calculation to the right).

The table below shows the potential reach of Ginger Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 815
X 3 1223
X 4 1631

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

407.68 = (98 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Ginger Day






You've Unlocked The WhatNationalDayIsIt Badge For Ginger Day!

As National Ginger was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Ginger Day

It's Ginger Day
On August 30th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/ginger" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Ginger Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/ginger" target="_blank">Ginger Daylt;/a> <br> On  August 30th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media