Marketing Tips To Increase The Reach Of Gingerbread Day



Recap Of Last Years Success

  • Last year Gingerbread Day was mentioned on Twitter 140 times
  • Most references were on June 5, 2019

Goals For This Year

  • Increase The Reach Of Gingerbread Day
  • Get More People Talking About And Engaging With Gingerbread Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 140 mentions of Gingerbread Day, we can estimate the number of people who would have seen posts on social media mentioning Gingerbread Day.
Last year this would have been about 582 (See calculation to the right).

The table below shows the potential reach of Gingerbread Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 1165
X 3 1747
X 4 2330

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

582.4 = (140 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Gingerbread Day






You've Unlocked The WhatNationalDayIsIt Badge For Gingerbread Day!

As National Gingerbread was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Gingerbread Day

It's Gingerbread Day
On June 5th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/gingerbread" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Gingerbread Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/gingerbread" target="_blank">Gingerbread Daylt;/a> <br> On  June 5th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media