Marketing Tips To Increase The Reach Of Gingersnap Day



Recap Of Last Years Success

  • Last year Gingersnap Day was mentioned on Twitter 69 times
  • Most references were on July 1, 2018

Goals For This Year

  • Increase The Reach Of Gingersnap Day
  • Get More People Talking About And Engaging With Gingersnap Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 69 mentions of Gingersnap Day, we can estimate the number of people who would have seen posts on social media mentioning Gingersnap Day.
Last year this would have been about 287 (See calculation to the right).

The table below shows the potential reach of Gingersnap Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 574
X 3 861
X 4 1148

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

287.04 = (69 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Gingersnap Day






You've Unlocked The WhatNationalDayIsIt Badge For Gingersnap Day!

As National Gingersnap was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Gingersnap Day

It's Gingersnap Day
On July 1st

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/gingersnap" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Gingersnap Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/gingersnap" target="_blank">Gingersnap Daylt;/a> <br> On  July 1st  </p>
  </div>



Writing Engaging And Shareable Content For Social Media