Marketing Tips To Increase The Reach Of Giving Day



Recap Of Last Years Success

  • Last year Giving Day was mentioned on Twitter 210 times
  • Most references were on Dec. 3, 2019

Goals For This Year

  • Increase The Reach Of Giving Day
  • Get More People Talking About And Engaging With Giving Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 210 mentions of Giving Day, we can estimate the number of people who would have seen posts on social media mentioning Giving Day.
Last year this would have been about 874 (See calculation to the right).

The table below shows the potential reach of Giving Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 1747
X 3 2621
X 4 3494

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

873.6 = (210 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Giving Day






You've Unlocked The WhatNationalDayIsIt Badge For Giving Day!

As National Giving was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Giving Day

It's Giving Day
On December 3rd

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/giving" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Giving Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/giving" target="_blank">Giving Daylt;/a> <br> On  December 3rd  </p>
  </div>



Writing Engaging And Shareable Content For Social Media