Marketing Tips To Increase The Reach Of Happiness Day



Recap Of Last Years Success

  • Last year Happiness Day was mentioned on Twitter 23 times
  • Most references were on Aug. 8, 2018

Goals For This Year

  • Increase The Reach Of Happiness Day
  • Get More People Talking About And Engaging With Happiness Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 23 mentions of Happiness Day, we can estimate the number of people who would have seen posts on social media mentioning Happiness Day.
Last year this would have been about 96 (See calculation to the right).

The table below shows the potential reach of Happiness Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 191
X 3 287
X 4 383

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

95.68 = (23 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Happiness Day






You've Unlocked The WhatNationalDayIsIt Badge For Happiness Day!

As National Happiness was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Happiness Day

It's Happiness Day
On August 8th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/happiness" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Happiness Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/happiness" target="_blank">Happiness Daylt;/a> <br> On  August 8th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media