Marketing Tips To Increase The Reach Of Hiv Testing Day



Recap Of Last Years Success

  • Last year Hiv Testing Day was mentioned on Twitter 4778 times
  • Most references were on June 27, 2018

Goals For This Year

  • Increase The Reach Of Hiv Testing Day
  • Get More People Talking About And Engaging With Hiv Testing Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 4778 mentions of Hiv Testing Day, we can estimate the number of people who would have seen posts on social media mentioning Hiv Testing Day.
Last year this would have been about 19876 (See calculation to the right).

The table below shows the potential reach of Hiv Testing Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 39753
X 3 59629
X 4 79506

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

19876.48 = (4778 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Hiv Testing Day






You've Unlocked The WhatNationalDayIsIt Badge For Hiv Testing Day!

As National Hiv Testing was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Hiv Testing Day

It's Hiv Testing Day
On June 27th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/hiv-testing" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Hiv Testing Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/hiv-testing" target="_blank">Hiv Testing Daylt;/a> <br> On  June 27th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media