Marketing Tips To Increase The Reach Of Hot Chocolate Day



Recap Of Last Years Success

  • Last year Hot Chocolate Day was mentioned on Twitter 19 times
  • Most references were on Nov. 15, 2019

Goals For This Year

  • Increase The Reach Of Hot Chocolate Day
  • Get More People Talking About And Engaging With Hot Chocolate Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 19 mentions of Hot Chocolate Day, we can estimate the number of people who would have seen posts on social media mentioning Hot Chocolate Day.
Last year this would have been about 79 (See calculation to the right).

The table below shows the potential reach of Hot Chocolate Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 158
X 3 237
X 4 316

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

79.04 = (19 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Hot Chocolate Day






You've Unlocked The WhatNationalDayIsIt Badge For Hot Chocolate Day!

As National Hot Chocolate was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Hot Chocolate Day

It's Hot Chocolate Day
On November 15th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/hot-chocolate" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Hot Chocolate Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/hot-chocolate" target="_blank">Hot Chocolate Daylt;/a> <br> On  November 15th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media