Marketing Tips To Increase The Reach Of Hug Day



Recap Of Last Years Success

  • Last year Hug Day was mentioned on Twitter 3504 times
  • Most references were on Jan. 21, 2018

Goals For This Year

  • Increase The Reach Of Hug Day
  • Get More People Talking About And Engaging With Hug Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 3504 mentions of Hug Day, we can estimate the number of people who would have seen posts on social media mentioning Hug Day.
Last year this would have been about 14577 (See calculation to the right).

The table below shows the potential reach of Hug Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 29153
X 3 43730
X 4 58307

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

14576.64 = (3504 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Hug Day






You've Unlocked The WhatNationalDayIsIt Badge For Hug Day!

As National Hug was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Hug Day

It's Hug Day
On January 21st

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/hug" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Hug Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/hug" target="_blank">Hug Daylt;/a> <br> On  January 21st  </p>
  </div>



Writing Engaging And Shareable Content For Social Media