Marketing Tips To Increase The Reach Of Hugging Day



Recap Of Last Years Success

  • Last year Hugging Day was mentioned on Twitter 7703 times
  • Most references were on Jan. 21, 2018

Goals For This Year

  • Increase The Reach Of Hugging Day
  • Get More People Talking About And Engaging With Hugging Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 7703 mentions of Hugging Day, we can estimate the number of people who would have seen posts on social media mentioning Hugging Day.
Last year this would have been about 32044 (See calculation to the right).

The table below shows the potential reach of Hugging Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 64089
X 3 96133
X 4 128178

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

32044.48 = (7703 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Hugging Day






You've Unlocked The WhatNationalDayIsIt Badge For Hugging Day!

As National Hugging was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Hugging Day

It's Hugging Day
On January 21st

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/hugging" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Hugging Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/hugging" target="_blank">Hugging Daylt;/a> <br> On  January 21st  </p>
  </div>



Writing Engaging And Shareable Content For Social Media