Marketing Tips To Increase The Reach Of Hugs Day



Recap Of Last Years Success

  • Last year Hugs Day was mentioned on Twitter 28 times
  • Most references were on Jan. 23, 2018

Goals For This Year

  • Increase The Reach Of Hugs Day
  • Get More People Talking About And Engaging With Hugs Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 28 mentions of Hugs Day, we can estimate the number of people who would have seen posts on social media mentioning Hugs Day.
Last year this would have been about 116 (See calculation to the right).

The table below shows the potential reach of Hugs Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 233
X 3 349
X 4 466

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

116.48 = (28 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Hugs Day






You've Unlocked The WhatNationalDayIsIt Badge For Hugs Day!

As National Hugs was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Hugs Day

It's Hugs Day
On January 23rd

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/hugs" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Hugs Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/hugs" target="_blank">Hugs Daylt;/a> <br> On  January 23rd  </p>
  </div>



Writing Engaging And Shareable Content For Social Media