Marketing Tips To Increase The Reach Of Hummus Day



Recap Of Last Years Success

  • Last year Hummus Day was mentioned on Twitter 31 times
  • Most references were on May 7, 2018

Goals For This Year

  • Increase The Reach Of Hummus Day
  • Get More People Talking About And Engaging With Hummus Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 31 mentions of Hummus Day, we can estimate the number of people who would have seen posts on social media mentioning Hummus Day.
Last year this would have been about 129 (See calculation to the right).

The table below shows the potential reach of Hummus Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 258
X 3 387
X 4 516

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

128.96 = (31 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Hummus Day






You've Unlocked The WhatNationalDayIsIt Badge For Hummus Day!

As National Hummus was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Hummus Day

It's Hummus Day
On May 7th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/hummus" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Hummus Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/hummus" target="_blank">Hummus Daylt;/a> <br> On  May 7th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media