Marketing Tips To Increase The Reach Of Ice Cream Day



Recap Of Last Years Success

  • Last year Ice Cream Day was mentioned on Twitter 18913 times
  • Most references were on July 15, 2018

Goals For This Year

  • Increase The Reach Of Ice Cream Day
  • Get More People Talking About And Engaging With Ice Cream Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 18913 mentions of Ice Cream Day, we can estimate the number of people who would have seen posts on social media mentioning Ice Cream Day.
Last year this would have been about 78678 (See calculation to the right).

The table below shows the potential reach of Ice Cream Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 157356
X 3 236034
X 4 314712

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

78678.08 = (18913 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Ice Cream Day






You've Unlocked The WhatNationalDayIsIt Badge For Ice Cream Day!

As National Ice Cream was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Ice Cream Day

It's Ice Cream Day
On July 15th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/ice-cream" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Ice Cream Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/ice-cream" target="_blank">Ice Cream Daylt;/a> <br> On  July 15th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media