Marketing Tips To Increase The Reach Of Lemonade Day



Recap Of Last Years Success

  • Last year Lemonade Day was mentioned on Twitter 718 times
  • Most references were on Aug. 20, 2018

Goals For This Year

  • Increase The Reach Of Lemonade Day
  • Get More People Talking About And Engaging With Lemonade Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 718 mentions of Lemonade Day, we can estimate the number of people who would have seen posts on social media mentioning Lemonade Day.
Last year this would have been about 2987 (See calculation to the right).

The table below shows the potential reach of Lemonade Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 5974
X 3 8961
X 4 11948

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

2986.88 = (718 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Lemonade Day






You've Unlocked The WhatNationalDayIsIt Badge For Lemonade Day!

As National Lemonade was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Lemonade Day

It's Lemonade Day
On August 20th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/lemonade" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Lemonade Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/lemonade" target="_blank">Lemonade Daylt;/a> <br> On  August 20th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media