Marketing Tips To Increase The Reach Of Lighthouse Day



Recap Of Last Years Success

  • Last year Lighthouse Day was mentioned on Twitter 1632 times
  • Most references were on Aug. 7, 2018

Goals For This Year

  • Increase The Reach Of Lighthouse Day
  • Get More People Talking About And Engaging With Lighthouse Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 1632 mentions of Lighthouse Day, we can estimate the number of people who would have seen posts on social media mentioning Lighthouse Day.
Last year this would have been about 6789 (See calculation to the right).

The table below shows the potential reach of Lighthouse Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 13578
X 3 20367
X 4 27156

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

6789.12 = (1632 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Lighthouse Day






You've Unlocked The WhatNationalDayIsIt Badge For Lighthouse Day!

As National Lighthouse was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Lighthouse Day

It's Lighthouse Day
On August 7th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/lighthouse" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Lighthouse Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/lighthouse" target="_blank">Lighthouse Daylt;/a> <br> On  August 7th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media