Marketing Tips To Increase The Reach Of Lobster Day



Recap Of Last Years Success

  • Last year Lobster Day was mentioned on Twitter 1286 times
  • Most references were on Sept. 25, 2018

Goals For This Year

  • Increase The Reach Of Lobster Day
  • Get More People Talking About And Engaging With Lobster Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 1286 mentions of Lobster Day, we can estimate the number of people who would have seen posts on social media mentioning Lobster Day.
Last year this would have been about 5350 (See calculation to the right).

The table below shows the potential reach of Lobster Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 10700
X 3 16049
X 4 21399

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

5349.76 = (1286 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Lobster Day






You've Unlocked The WhatNationalDayIsIt Badge For Lobster Day!

As National Lobster was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Lobster Day

It's Lobster Day
On September 25th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/lobster" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Lobster Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/lobster" target="_blank">Lobster Daylt;/a> <br> On  September 25th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media