Marketing Tips To Increase The Reach Of Lollipop Day



Recap Of Last Years Success

  • Last year Lollipop Day was mentioned on Twitter 1576 times
  • Most references were on July 20, 2018

Goals For This Year

  • Increase The Reach Of Lollipop Day
  • Get More People Talking About And Engaging With Lollipop Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 1576 mentions of Lollipop Day, we can estimate the number of people who would have seen posts on social media mentioning Lollipop Day.
Last year this would have been about 6556 (See calculation to the right).

The table below shows the potential reach of Lollipop Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 13112
X 3 19668
X 4 26225

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

6556.16 = (1576 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Lollipop Day






You've Unlocked The WhatNationalDayIsIt Badge For Lollipop Day!

As National Lollipop was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Lollipop Day

It's Lollipop Day
On July 20th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/lollipop" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Lollipop Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/lollipop" target="_blank">Lollipop Daylt;/a> <br> On  July 20th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media