Marketing Tips To Increase The Reach Of Marzipan Day



Recap Of Last Years Success

  • Last year Marzipan Day was mentioned on Twitter 466 times
  • Most references were on Jan. 12, 2018

Goals For This Year

  • Increase The Reach Of Marzipan Day
  • Get More People Talking About And Engaging With Marzipan Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 466 mentions of Marzipan Day, we can estimate the number of people who would have seen posts on social media mentioning Marzipan Day.
Last year this would have been about 1939 (See calculation to the right).

The table below shows the potential reach of Marzipan Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 3877
X 3 5816
X 4 7754

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

1938.56 = (466 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Marzipan Day






You've Unlocked The WhatNationalDayIsIt Badge For Marzipan Day!

As National Marzipan was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Marzipan Day

It's Marzipan Day
On January 12th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/marzipan" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Marzipan Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/marzipan" target="_blank">Marzipan Daylt;/a> <br> On  January 12th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media