Marketing Tips To Increase The Reach Of Mermaid Day



Recap Of Last Years Success

  • Last year Mermaid Day was mentioned on Twitter 59 times
  • Most references were on March 29, 2018

Goals For This Year

  • Increase The Reach Of Mermaid Day
  • Get More People Talking About And Engaging With Mermaid Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 59 mentions of Mermaid Day, we can estimate the number of people who would have seen posts on social media mentioning Mermaid Day.
Last year this would have been about 245 (See calculation to the right).

The table below shows the potential reach of Mermaid Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 491
X 3 736
X 4 982

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

245.44 = (59 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Mermaid Day






You've Unlocked The WhatNationalDayIsIt Badge For Mermaid Day!

As National Mermaid was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Mermaid Day

It's Mermaid Day
On March 29th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/mermaid" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Mermaid Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/mermaid" target="_blank">Mermaid Daylt;/a> <br> On  March 29th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media