Marketing Tips To Increase The Reach Of Museum Day



Recap Of Last Years Success

  • Last year Museum Day was mentioned on Twitter 172 times
  • Most references were on May 16, 2019

Goals For This Year

  • Increase The Reach Of Museum Day
  • Get More People Talking About And Engaging With Museum Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 172 mentions of Museum Day, we can estimate the number of people who would have seen posts on social media mentioning Museum Day.
Last year this would have been about 716 (See calculation to the right).

The table below shows the potential reach of Museum Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 1431
X 3 2147
X 4 2862

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

715.52 = (172 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Museum Day






You've Unlocked The WhatNationalDayIsIt Badge For Museum Day!

As National Museum was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Museum Day

It's Museum Day
On May 16th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/museum" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Museum Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/museum" target="_blank">Museum Daylt;/a> <br> On  May 16th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media