Marketing Tips To Increase The Reach Of Nap Day



Recap Of Last Years Success

  • Last year Nap Day was mentioned on Twitter 157 times
  • Most references were on June 14, 2018

Goals For This Year

  • Increase The Reach Of Nap Day
  • Get More People Talking About And Engaging With Nap Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 157 mentions of Nap Day, we can estimate the number of people who would have seen posts on social media mentioning Nap Day.
Last year this would have been about 653 (See calculation to the right).

The table below shows the potential reach of Nap Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 1306
X 3 1959
X 4 2612

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

653.12 = (157 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Nap Day






You've Unlocked The WhatNationalDayIsIt Badge For Nap Day!

As National Nap was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Nap Day

It's Nap Day
On June 14th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/nap" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Nap Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/nap" target="_blank">Nap Daylt;/a> <br> On  June 14th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media