Marketing Tips To Increase The Reach Of Nonprofit Day



Recap Of Last Years Success

  • Last year Nonprofit Day was mentioned on Twitter 1213 times
  • Most references were on Aug. 17, 2020

Goals For This Year

  • Increase The Reach Of Nonprofit Day
  • Get More People Talking About And Engaging With Nonprofit Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 1213 mentions of Nonprofit Day, we can estimate the number of people who would have seen posts on social media mentioning Nonprofit Day.
Last year this would have been about 5046 (See calculation to the right).

The table below shows the potential reach of Nonprofit Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 10092
X 3 15138
X 4 20184

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

5046.08 = (1213 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Nonprofit Day






You've Unlocked The WhatNationalDayIsIt Badge For Nonprofit Day!

As National Nonprofit was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Nonprofit Day

It's Nonprofit Day
On August 17th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/nonprofit" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Nonprofit Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/nonprofit" target="_blank">Nonprofit Daylt;/a> <br> On  August 17th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media