Marketing Tips To Increase The Reach Of Opposite Day



Recap Of Last Years Success

  • Last year Opposite Day was mentioned on Twitter 29 times
  • Most references were on April 27, 2019

Goals For This Year

  • Increase The Reach Of Opposite Day
  • Get More People Talking About And Engaging With Opposite Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 29 mentions of Opposite Day, we can estimate the number of people who would have seen posts on social media mentioning Opposite Day.
Last year this would have been about 121 (See calculation to the right).

The table below shows the potential reach of Opposite Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 241
X 3 362
X 4 483

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

120.64 = (29 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Opposite Day






You've Unlocked The WhatNationalDayIsIt Badge For Opposite Day!

As National Opposite was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Opposite Day

It's Opposite Day
On April 27th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/opposite" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Opposite Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/opposite" target="_blank">Opposite Daylt;/a> <br> On  April 27th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media