Marketing Tips To Increase The Reach Of Orange Day



Recap Of Last Years Success

  • Last year Orange Day was mentioned on Twitter 24 times
  • Most references were on March 24, 2018

Goals For This Year

  • Increase The Reach Of Orange Day
  • Get More People Talking About And Engaging With Orange Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 24 mentions of Orange Day, we can estimate the number of people who would have seen posts on social media mentioning Orange Day.
Last year this would have been about 100 (See calculation to the right).

The table below shows the potential reach of Orange Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 200
X 3 300
X 4 399

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

99.84 = (24 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Orange Day






You've Unlocked The WhatNationalDayIsIt Badge For Orange Day!

As National Orange was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Orange Day

It's Orange Day
On March 24th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/orange" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Orange Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/orange" target="_blank">Orange Daylt;/a> <br> On  March 24th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media