Marketing Tips To Increase The Reach Of Otter Day



Recap Of Last Years Success

  • Last year Otter Day was mentioned on Twitter 56 times
  • Most references were on May 29, 2019

Goals For This Year

  • Increase The Reach Of Otter Day
  • Get More People Talking About And Engaging With Otter Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 56 mentions of Otter Day, we can estimate the number of people who would have seen posts on social media mentioning Otter Day.
Last year this would have been about 233 (See calculation to the right).

The table below shows the potential reach of Otter Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 466
X 3 699
X 4 932

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

232.96 = (56 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Otter Day






You've Unlocked The WhatNationalDayIsIt Badge For Otter Day!

As National Otter was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Otter Day

It's Otter Day
On May 29th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/otter" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Otter Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/otter" target="_blank">Otter Daylt;/a> <br> On  May 29th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media